The Montce brand, founded by South Florida native Alexandra Grief, started in 2009 as a small operation out of her Fort Lauderdale apartment. The brand gained a loyal following for its custom-made, curated swimwear designs tailored to each customer. Over the years, Montce has grown into an international brand with multiple locations, a strong online presence, and a celebrity following, all while maintaining a focus on quality fabrics, unique prints, and impeccable fit.